USmithers, ocwaningweni lwakhe ku- “The Future of Packaging: Long-Term Strategies to 2028”, ukhombisa ukuthi ngo-2028, imakethe yokupakisha yomhlaba izokhula ngo-3% ngonyaka, ifinyelele ku-1200 billion rmbs.
Kusukela ngo-2011 kuya ku-2021, imakethe yokupakisha emhlabeni wonke ikhule ngo-7.1%, kanti okuningi kwalokhu kukhula kuvela e-China, India, nakwamanye amazwe.Abathengi abaningi ngokwengeziwe bakhetha ukuthuthela ezindaweni zasemadolobheni futhi baphile impilo yesimanje, yingakho lokhu kukhulisa isidingo sezimpahla ezipakishiwe.Futhi imboni ye-e-commerce isheshise lesi sidingo emhlabeni jikelele
Izinto eziningi zemakethe zinomthelela omkhulu embonini yokupakisha yomhlaba.Izitayela ezimbalwa eziyinhloko cishe zizovela eminyakeni embalwa ezayo.
1. Ngokwezibalo ze-WHO, kusukela ngomhlaka-2 Nov, 2022, isibalo sabantu abangenwe yi-covid-19 emhlabeni wonke sesifinyelele ezigidini ezingu-628, futhi ochwepheshe babikezela ukuthi ubhubhane olukhungethe umhlaba luzoqhubeka iminyaka engu-1-3.Umthelela walolu bhubhane embonini yokupakisha yomhlaba wonke usezicini ezihlukahlukene.Isibonelo, kwamanye amazwe ahole ekuphenduleni ubhubhane olufana ne-China ne-S.Korea, izimfuno zokupakishwa kwegrosa, imikhiqizo yokunakekelwa kwezempilo kanye ne-e-commerce(isevisi ye-courier) zizokhuphuka kakhulu.Ngesikhathi esifanayo, izimfuno zezimboni, izimpahla zikanokusho kanye nebhizinisi elithile lendabuko le-B2B (lokuthumela) kungenzeka zehle.Ngakho-ke, lolu bhubhane lungase lube ngenye yezitayela ezishintsha imboni yokupakisha nokuphrinta.
2.Ngaphezu kwalokho, abathengi bomhlaba wonke bangase bathambekele kakhulu ekushintsheni imikhuba yabo yokuthenga ngaphambi kobhubhane, okuholela ekwenyukeni okuqinile kokulethwa kwe-e-commerce kanye nenye insizakalo yendlu ngendlu.Lokhu kuholela ekwenyukeni kwezindleko zabathengi ezimpahleni zabathengi, kanye nokufinyelela eziteshini zesimanje zokudayisa kanye nabantu abakhula besigaba esimaphakathi'abamagange ukufinyelela imikhiqizo yomhlaba wonke futhi abanemikhuba eminingi yokuthenga.E-US ehlaselwe ubhubhane, ukuthengiswa kokudla okusha ku-inthanethi kukhuphuke kakhulu uma kuqhathaniswa namazinga angaphambi kobhubhane ngo-2019, kukhuphuke ngamaphesenti angaphezu kuka-200 phakathi kwengxenye yokuqala ka-2021, kanye nokuthengiswa kwenyama nemifino ngaphezu kuka-400%.Lokhu kuhambisane nokwanda kwengcindezi embonini yokupakisha, njengoba ukwehla komnotho kwenze amakhasimende azwela kakhulu amanani futhi abakhiqizi namaphrosesa bathwala kanzima ukuze bawine ama-oda anele ukuze bagcine izimboni zabo zivulekile.
Eqinisweni, kusukela ngo-2017 kuye kwaba nesithakazelo esikhulayo sokusimama, ikakhulukazi embonini yokupakisha.Lokhu kubonakala kohulumeni abakhulu, imithetho yomasipala, izimo zengqondo zabathengi kanye nemikhiqizo yabathengi emhlabeni wonke abafuna ukudlulisa amanani abo ngokupakisha.
I-European Union ihamba phambili kule ndawo ngokuthuthukisa umnotho oyindilinga, futhi ohulumeni baseYurophu kanye nabantu bakhathazeke kakhulu ngemfucuza yepulasitiki.Ukufakwa kwepulasitiki kuhlolwe kakhulu e-Europe njengento enevolumu ephezulu, esetshenziswa kanye.Amasu amaningana e-EU aqhubekela phambili ekuxazululeni lolu daba, okuhlanganisa ukusebenzisa ezinye izinto, ukutshala imali ekuthuthukisweni kwamapulasitiki asekelwe ku-bio, ukuklama okupakishwayo ukuze kube lula ukugaywa kabusha, kanye nokwenza ngcono ukugaywa kabusha nokulahlwa kwemfucuza yepulasitiki.
Kepha ukuvezwa ikakhulukazi, kumongo walolu bhubhane, ukukhathazeka ngempilo kanye nokuphepha kokudla kungase kube yinto eza kuqala, kuyilapho ukusimama kwamanye ama-substrates okupakisha kungase kubaluleke kakhulu - okungenani okwamanje.Ukuqwashisa okusha nokulindelwe phakathi kwabathengi kanye nemboni yokupakisha mayelana nempilo nokuphepha kubonakala kungaphezu kokukhathazeka mayelana nokusetshenziswa kabusha kanye nokuvuza kukadoti we-plasitc endaweni ezungezile.
3.Iqhutshwa ukuduma kwe-inthanethi nama-smartphone, imakethe yokudayisa ku-inthanethi yomhlaba wonke iyaqhubeka nokukhula ngokushesha.Abathengi baya ngokuya bejwayele ukuthenga izimpahla ku-inthanethi.USmithers uveze ukuthi lesi simo sizoqhubeka nokwanda eminyakeni eyi-10 ezayo, futhi abantu namabhizinisi bazofuna izixazululo ezihambisana nemvelo, inhlanzeko kanye nempahla ethuthwayo ephephile.Isibonelo, abantu abaningi bazodla ukudla, iziphuzo, imithi neminye imikhiqizo lapho beya emsebenzini noma behamba.Ngenxa yalokhu, izidingo zezidingo zamaphakeji alula futhi aphathekayo ziyanda, futhi imboni yokupakisha eguquguqukayo ingomunye wabazuzi abakhulu.
Ngaphezu kwalokho, ngokuthambekela kokuphila kwabantu abangabodwana, abathengi abaningi ngokwengeziwe - ikakhulukazi amaqembu amancane - bavame ukuthenga igrosa kaningi nangenani elincane.Lokhu kuholela ekukhuleni kokuthengiswayo kwesitolo okunethezeka futhi kuqhuba isidingo samafomethi okupakisha alula, anosayizi omncane.amafomethi okupakisha alungile, anosayizi omncane.
Njengoba izinkampani zomkhiqizo emhlabeni wonke ziqhubeka nokufuna izinkambu ezintsha ezinenzuzo ephezulu, ezikhula kakhulu nezimakethe, ukuthengiswa kwamanye amazwe kwemikhiqizo eminingi ye-FMCG nakho kuyakhula.Eminyakeni embalwa ezayo, indlela yokuphila yabantu eya ngokuya yesimanje kanye nezobuchwepheshe izosheshisa le nqubo.
Ngokunjalo, ukuhwebelana kwembulunga yonke kwe-e-commerce nohwebo lwamazwe ngamazwe kukhuthaze izidingo zemikhiqizo ngezingxenye ezifana namathegi e-RFID ieRadio Frequency Identification kanye namathegi ahlakaniphile ukuvimbela ukwenziwa komgunyathi nokusebenzisa ukuqapha okungcono kwezimakethe.
Ukukhuluma iqiniso, abathengi abathembekile kumabhrendi njengoba babenjalo ngaphambili.Ukuze kuthuthukiswe lesi simo, amabhrendi azame konke okusemandleni awo ukusebenzisa imisebenzi ehlukahlukene yokumaketha ukuze ahehe amakhasimende ukuthi abambe iqhaza, futhi angeze isixhumanisi sokuhlangenwe nakho kokupakisha enqubweni yokuthenga yamakhasimende abo, ngenxa yokuthi abanikazi bomkhiqizo bafuna ukuthembela ekuklameni okuvumelana nezimo zokupakisha ukuze balethe. imikhiqizo yomuntu siqu, idlulisa isiphakamiso sokuthengisa esiyingqayizivele (USP) kanye nefilosofi yomkhiqizo ngendlela enenzuzo yokuheha abathengi futhi izuze ukwethembeka kwamakhasimende ngesikhathi esifanayo.
Ukungafihli nokumaketha okusimeme kuphinde kusho ukuthi imikhiqizo ingaxhumana namanani emikhiqizo yawo ngokupakishwa okuhlanganisa ukusebenza, ukusebenza kanye nokuqwashisa ngemvelo.Ukudlulisa imiqondo efana nemikhiqizo ebhekele imvelo kanye nokupakishwa kwemikhiqizo egaywa kabusha ngaphandle kokufaka izindleko ezengeziwe noma ukunciphisa inzuzo.Ngokuvamile, amaphakheji aguquguqukayo anemiklamo eyingqayizivele nemibala ekhangayo esiza amabhrendi akhe ubunikazi bomkhiqizo, abambe ukunaka kwabathengi, akhulise ukuthengisa futhi azuze izinzuzo zokuncintisana phakathi kwemikhiqizo ehlukahlukene efanayo.
Igciwane le-corona lishintshe imikhuba yokusetshenziswa kwemikhiqizo yabathengi futhi abakhiqizi baphinde bacabanga mayelana nokusebenza kwebhizinisi labo.Cishe yonke imboni iye yaba nomthelela omuhle noma omubi ngenxa yalolu bhubhane.Ngaphezu kwalokho, izitayela embonini yokupakisha zishintshile ngezindlela eziningi.Amabhizinisi azizwa enesidingo sokwamukela ubuchwepheshe obusha.Ngokusekelwe kule misebenzi yebhizinisi, izinqubo ze-supply chain ziyashintsha
4.Izinyathelo Zokuphepha Zasemsebenzini Zabasebenzi Imikhiqizo yokupakisha ishintsha imithetho yendawo yokusebenza ngenxa yobhadane lwe-covid-19.Bathatha izinyathelo zokuthatha izinyathelo zokuphepha futhi bacele abasebenzi ukuthi bagqoke imaski yabo.Ukwengeza, izinkampani ezipakishayo zigoma abasebenzi futhi ziqinisekisa amabanga omphakathi ukugwema imiphumela ebulalayo ye-coronavirus.
5. Amaphakheji epulasitiki awasasetshenziswa imikhiqizo.Imikhiqizo yokupakisha eguquguqukayo yenziwe ngepulasitiki futhi isetshenziselwa ikakhulukazi ukudla.Cishe u-83% wezinkampani zisebenzisa uhlobo oluthile lokupakisha oluguquguqukayo.Ngokusho kwe-Flexible Packaging Association, lolu hlobo lokupakisha lusetshenziselwa kakhulu ukupakisha ukudla, okubalwa ku-60% wemakethe iyonke.Ngakho-ke, imakethe yokupakisha yomhlaba wonke kulindeleke ukuthi ifinyelele ku-USD 1,275.06 billion ngo-2027, ikhula ku-CAGR ka-3.94% (2022-2027).
Amagciwane e-Covid-19 angahlala kupulasitiki nensimbi engagqwali kuze kube yizinsuku ezi-3, ngokusho kweNew England Journal of Medicine kuyilapho ehlala emaphepheni amahora angama-24 kuphela.Abathengi abakuthandi ukupakishwa kwepulasitiki futhi bakhetha ukupakishwa komkhiqizo wephepha.Izinkampani eziningi, okuhlanganisa namaketango egrosa, zizwa lo mehluko ekuziphatheni kokuthenga kwabathengi futhi ziphendukela kumaphakheji esimeme wemikhiqizo yazo ukuze zihlangabezane nezidingo zamakhasimende.
6. Imikhiqizo yabathengi izoba nesikhathi eside seshelufu Ubhubhane lwe-COVID-19 lushintshe izinqumo zokuthenga impahla yasendlini.Abantu bancamela ukuthenga ukudla okulula, okufana nokudla osekulungele ukudliwa okuneshelufu ende yokuphila.Abanye abantu abafuni ukuzihlupha ngokuthenga imifino nezithelo, bakhetha ukudla okusemathinini ukuze bonge isikhathi.Ngokucabangela leli qiniso, izinkampani zigxile ekweluleni isikhathi seshelufu semikhiqizo yazo ukuze zandise ukuthengisa kwazo.
Ngokusho kwe-International Food Information Council, abantu bathenge ukudla okupakishiwe okuningi futhi okwengeziwe kunangaphambili.Futhi, abathengi bathenga ezitolo eziku-inthanethi ngenxa yokuvalwa kwe-Covid-19.Lesi sici sithuthukise kakhulu ibhizinisi le-e-commerce, ikakhulukazi emazweni ase-US naseYurophu.Futhi, izinkampani zezimpahla nezinkampani ze-e-commerce manje zifuna amabhokisi kathayela amaningi ngenxa yokusimama kwazo
7. Umthelela we-COVID-19 ekukhiqizweni kokupakisha eChina.I-China iwumgogodla wemboni yokupakisha yomhlaba wonke, enezimboni eziningi zokupakisha ezikhiqiza amaphakheji ngobuningi bemikhiqizo.Izinkampani eziningi zithembele kubahlinzeki bempahla yama-Chinese flexible-packaging ngezidingo zokupakisha zemikhiqizo yabo.
Esikhathini sokubikezela sika-2021-2026, i-CAGR yomkhakha wokupakisha waseChina kulindeleke ukuthi ifinyelele ku-13.5%.Ukukhiqizwa kokupakisha kwehle kakhulu ngesikhathi sodlame lwe-covid-19.Isizathu esikhulu salokho kwakuwubunzima bokuthola ukupakisha okuvela eChina.Ngakho-ke, bafuna ezinye izindlela zokuhlangabezana nezinkinga zabo zokupakisha.Lokhu futhi kungenye yezindlela zemboni yokupakisha okufanele zibalulwe emakethe yomhlaba wonke phakathi nokuqubuka okubulalayo kwe-coronavirus.Ochwepheshe banethemba ngesimo semboni yokupakisha nokunyathelisa yaseShayina, ikakhulukazi imboni yokupakisha eguquguqukayo, esikhathini sangemva kobhubhane.
Xhumana nathi ukuze wazi okwengeziwe ngenkampani yethuHongzeIphrofayili yenkampani nemininingwane yemikhiqizo.www.stblossom.com
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Isikhathi sokuthumela: Nov-04-2022
