Muva nje, i-Dieline yomklamo wokupakisha womhlaba wonke ikhiphe umbiko wethrendi yokupakisha yango-2024 futhi yathi "umklamo wesikhathi esizayo uzogqamisa kakhulu umqondo 'wokuthambekela kubantu'."
I-Hongze Packagingingathanda ukwabelana nawe ngezinkambiso zentuthuko kulo mbiko ezihamba phambili embonini yokupakisha yamazwe ngamazwe.
Ukupakisha okusimeme
Eminyakeni yamuva, ukupakishwa okusimeme sekuyindlela ebalulekile yokuheha abathengi. Lolu hlobo lokupakisha alukwazi ukunciphisa kuphela ukulimala kwemvelo okubangelwa ukupakishwa kwepulasitiki yendabuko, kodwa futhi kuletha izinzuzo eziningi ezisebenzayo emabhizinisini.
Thatha ubhontshisi wekhofi njengesibonelo. Njengoba ubhontshisi wekhofi ogazingiwe ubola kakhulu, udinga ukupakishwa ngezinto ezikhethekile. Nokho, lezi zinto zokupakisha ngokuvamile zenziwe ngemikhiqizo yepulasitiki elahlwayo, engagcini nje ngokungcolisa indawo ezungezile kodwa futhi edala izinkinga eziningi. Ukumosha okungadingekile.
Unalokhu engqondweni, umsunguli womkhiqizo wekhofi i-Peak State ukholelwa ukuthi izikhwama zekhofi "ezivundisiwe" zinamathuba abanzi okusebenza. Ngakho-ke wenza i-aluminium engasetshenziswa kabusha, egcwalisekayo futhi egaywa kabushaukupakishwa kukabhontshisi wekhofi. Uma kuqhathaniswa nokupakishwa okujwayelekile kwepulasitiki, lolu hlobo lwe-aluminium lungakwazi ukupakisha alukwazi ukuphinda lusetshenziswe, ukunciphisa imfucumfucu yezinto zokupakisha, kodwa futhi lunciphise umonakalo wemvelo obangelwa izinto ezingezona umquba.
Ngokungeziwe ezindleleni zokupakisha ezinobungani bemvelo nezivuselelekayo kalula ezifana nokupakishwa kwamaphepha nokupakishwa kwensimbi, ezinye izinkampani ziphinde zikhethe i-bioplastics njengesinyathelo sazo esiyinhloko ukuze zihambisane nenkambiso yamanje yemvelo yemakethe. Isibonelo, Inkampani yakwaCoca-Cola yamemezela ngo-2021 ukuthi ithuthukise ngempumelelo ibhodlela le-bioplastic ngokucwenga izinto eziphilayo kushukela wommbila. Lokhu kusho ukuthi bangakwazi ukuguqula imikhiqizo yezolimo noma imfucuza yasehlathini ibe inhlanganisela evumelana nemvelo.
Kodwa futhi kuneminye imibono yokuthi i-bioplastics ayikwazi ukusetshenziswa esikhundleni sepulasitiki yendabuko. USandro Kvernmo, umsunguli kanye nomqondisi wokudala weGoods, uthe:“Ama-Bioplastics abonakala ewumkhiqizo osimeme, oshibhile, kodwa asahlushwa ukushiyeka okuvamile kuwo wonke ama-non-bioplastics futhi azixazululi izinkinga eziyinkimbinkimbi kakhulu zokungcola embonini yokupakisha. umbuzo."
Mayelana nobuchwepheshe be-bioplastic, sisadinga ukuhlola okwengeziwe.
Umkhuba we-Retro
"I-Nostalgia" inamandla amakhulu angasibuyisela ezikhathini ezijabulisayo zesikhathi esidlule. Ngokuthuthuka okuqhubekayo kwezikhathi, izitayela ze- "nostalgic packaging" ziye zahlukahluka kakhulu.
Lokhu kubonakala ikakhulukazi emikhiqizweni yokugcina isiphuzo esidakayo, okuhlanganisa nobhiya.
Ukupakishwa okusha kukabhiya okwethulwe yiLake Hour ngo-2023 kuyisitayela sama-80s kakhulu. I-aluminium engakwazi ukupakisha ihlanganisa ngokuvumelana umbala kakhilimu engxenyeni engenhla nombala ongezansi, futhi ifakwe uphawu lomkhiqizo wefonti ewugqinsi we-serif, egcwele ubuhle benkathi. Ngaphezulu kwalokhu, ngosizo lwemibala ehlukene phansi, ukupakishwa kuhambisana nezici ze-flavour yesiphuzo, kubonisa ngokuphelele umkhathi wokuzilibazisa.
Ngaphezu kweLake Hour, uhlobo lukabhiya lwe-Natural Light nalo luphambene nenkambiso futhi lwethula kabusha ukupakishwa kwalo lwango-1979. Lokhu kunyakaza kungase kubonakale kuphambene, kodwa kuvumela abaphuza ubhiya ukuthi baphinde baqaphele lo mkhiqizo wendabuko, futhi ngesikhathi esifanayo uvumela abantu abasha ukuba bazizwe bepholile "i-retro".
Idizayini yombhalo ehlakaniphile
Njengengxenye yephakheji, umbhalo ubonakala uyithuluzi nje lokudlulisa ulwazi oludingekayo. Kodwa empeleni, umklamo wombhalo ohlakaniphile ungavame ukwengeza ukukhazimula emaphaketheni futhi "umangale futhi uwine."
Uma sibheka impendulo yemakethe, umphakathi uya ngokuya wamukela amafonti ayindilinga namakhulu. Lo mklamo ulula futhi u-nostalgic. Isibonelo, i-BrandOpus idizayine ilogo entsha ye-Jell-O, inkampani ephethwe ngu-Kraft Heinz. Lesi isibuyekezo sokuqala selogo ye-Jell-O eminyakeni eyishumi.
Le logo entsha isebenzisa inhlanganisela yamafonti agqamile, adlalayo kanye nezithunzi ezimhlophe ezijulile. Amafonti ayindilinga kakhudlwana nawo ayahambisana nezici ze-Q-bounce zemikhiqizo yejeli. Uma ibekwe endaweni evelele ephaketheni, kuthatha isekhondi elingu-1 kuphela ukuheha abathengi. Umbono omuhle uphenduka isifiso sokuthenga.
Ukubukeka okulula kwejometri
Muva nje, amabhodlela engilazi anentambo kancane kancane adumile emakethe ngobuhle bawo obulula nokho obuyinkimbinkimbi.
I-Italian Cocktail brand Robilant isanda kwethula isibuyekezo sayo sokuqala sebhodlela eminyakeni eyishumi. Ibhodlela elisha linomklamo omuhle onokugqama okuqondile, ilebula eluhlaza okwesibhakabhaka enefonti egqamile nemicu eyengeziwe nemininingwane eqoshiwe. Umkhiqizo ukholelwa ukuthi ibhodlela le-Robilant liyi-ode ebonakalayo endaweni yedolobha laseMilan kanye nomgubho weMilan.'s isiko aperitif.
Ngaphandle kwemigqa, ukubunjwa nakho kuyizici eziyinhloko zokuhlobisa ekwakhiweni kokupakisha. Ukusebenzisa amaphethini ejiyomethri amancane ekwakhiweni kokupakishwa komkhiqizo kungawunikeza uhlobo oluhlukile lokuthandeka.
I-Bennetts Chocolatier ingumkhiqizo kashokoledi owenziwe ngezandla ohamba phambili waseNew Zealand. Amabhokisi awo kashokholethi ancike kumafasitela akhiwe amaphethini ejometri, abe ummeleli wezithombe ezinhle kakhulu emhlabeni we-dessert. Lawa mawindi awavumeli kuphela abathengi ukuthi babone okuqukethwe komkhiqizo, kodwa futhi aguqule abe yizici zedizayini eziguqukayo, ahlanganise umkhiqizo kanye nokuma kwewindi ukuze kuhambisane.
Isitayela esingavamile "Esinzima".
Ngokuthuthuka okusheshayo kobuchwepheshe bobuhlakani bokwenziwa kanye nezinkundla zokuziphendulela, ubuhle obubonakalayo obubizwa ngokuthi "I-Hipness Purgatory" owazalwa ngeminyaka yawo-2000s bubuyele embonweni wabantu futhi. Lobu buhle bubonakala ngokuyinhloko ngesitayela sokuklama esingajabulisi, ithoni eyindida nomoya we-retro olula, ohambisana "nokuzizwa okwenziwe ngesandla", okunemiphumela yokubuka efana neyamamuvi.
Abanikazi bemikhiqizo bahlale benamathisele ukubaluleka okukhulu ekwakhiweni komkhiqizo wabo, ikakhulukazi embonini yobuhle. Kodwa-ke, i-Day Job, i-ejensi yokuklama eyaziwa ngokuklama kwayo okubheka phambili kwezikhathi, yaklama uchungechunge lwemikhiqizo yomkhiqizo wobuhle i-Radford ngo-2023 ngesitayela esivamile. Lolu chungechunge lusebenzisa inombolo enkulu yezinto ezipendwe ngesandla nezinhle kakhulu, ezakha umehluko obukhali namabhodlela amahle ayisithwathwa nemibala engemuva ehlanzekile.
I-brand yewayini engeyona eyotshwala i-Geist Wine iphinde ibonise lesi sitayela sobuhle ngemifanekiso exakile emaphaketheni emikhiqizo yayo emisha. Isebenzisa umdwebo womfanekiso odelelayo futhi ovukelayo ebhodleleni, ohlanganiswe namathoni we-retro we-1970, egcizelela umkhiqizo Isitayela esingajwayelekile siphinde sifakazele kubathengi ukuthi ukudlala nokuba yinkimbinkimbi kungahlala ndawonye.
Ngaphezu kwalezi zinhlobo zokuklama ezingenhla, kunelinye ifomu elithandwa kakhulu yimikhiqizo - ukwenza samuntu. Ngokunikeza izinto umlingiswa womuntu, ziletha okuhlangenwe nakho okubonakalayo okudlalayo nokungavamile ezilalelini, okwenza abantu bangakwazi ukusiza kodwa bagcine amehlo abo ekubo. Ukupakishwa kochungechunge lwe-Fruity Coffee kunikeza isithelo ubuntu baso futhi kukhombisa ukuthandeka kwaso ngokwenza isithelo samuntu.
Ukuhlehlisa ukumaketha
Ukusondela ngangokunokwenzeka kumakhasimende amanje kanye nabasebenzisi abangaba abasebenzisi bekuhlale kuyindlela evamile yokuthengisa umkhiqizo e-China. Kodwa-ke, njengoba iMillennials kanye neGeneration Z iba abathengi abakhulu, futhi njengoba ukusabalala kolwazi lwe-inthanethi kushesha, abathengi abaningi bamagange ukubona izindlela zokumaketha ezithakazelisayo. Ukumaketha okuhlanekezelwe kuyeza kuqala futhi sekuqala ukuba yindlela yokuthi amabhrendi agqame endaweni enokuncintisana kakhulu futhi athole ukunakwa okukhulu, ikakhulukazi ezinkundleni zokuxhumana.
Ibhrendi yamanzi asemabhodleleni i-Liquid Death iwumkhiqizo ojwayelekile wokuhlehla wokumaketha. Ngaphezu kokulwela ukuqeda amabhodlela amanzi epulasitiki asetshenziswa kanye emhlabeni ngokunikeza ezinye izindlela zamathini e-aluminium, imikhiqizo yawo yamathini e-aluminium ihluke ngokuphelele kumikhiqizo yendabuko. Lo mkhiqizo uhlanganisa umculo osindayo, ukubhuqa, ubuciko, amahlaya angenangqondo, imidwebo yamahlaya nezinye izinto ezithakazelisayo ekwakhiweni kwawo. Ikani ligcwele "i-heavy taste" yezinto ezibonakalayo ezifana ne-heavy metal ne-punk, futhi kukhona umfanekiso wesitayela esifanayo esifihlwe phansi kwephakheji. Namuhla, ugebhezi seluphenduke uphawu's umfanekiso wesiginesha.
Isikhathi sokuthumela: Jan-16-2024
