Amaqhingaumklamo wokupakishaingakhuphula izinto ezijwayelekile zansuku zonke zibe yizimpahla ezincane zokunethezeka, inikeze abathengi umuzwa 'wokungenisa izihambi' onenzuzo.
khipha imayela
Idizayini yokupakisha kanye nokusabalalisa ulwazi kungaguqula imikhiqizo evamile ibe "ukudla okulula" okuheha abathengi.
Imikhiqizo evamile iba izipho, abathengi abavuza ngezikhathi zokuzitika.
Lokhu kungenye yezindlela ezaziwa kakhulu ku-TikTok: ukuzizuzisa ngokuqeda imisebenzi ngokuthenga okuwubukhazikhazi. KwiGeneration Z enenkinga yokukhathazeka komphakathi emhlabeni wangemva kobhubhane, izici ezithile zokuba umuntu omdala (kanye nengcindezi ehambisana nakho) zingaba nzima, kusukela ekwenzeni isikhathi nodokotela kuye ekuvuleni ama-akhawunti asebhange. Laba bathengi abasebasha bavame ukufuna ukwelashwa okudayisa ukuze bazikhuthaze ukuthi babhekane nale misebenzi ecindezelayo futhi balondoloze impilo engokomzwelo.
'Esikweni' lanamuhla lokwamukela izihambi, naphezu kokuqinisa izikhwama zemali, abathengi basaluthekile ekwelapheni okudayisa, abakushayi indiva ukungaqiniseki kwezomnotho okuvilaphayo, nokusebenzisa imali ngaphezu kwezidingo. Nokho, lokhu kuthenga kulindeleke ukuthi kunikeze izinga elithile lolwazi. IGeneration Z, enekhono kwezokuxhumana, ayigcini ngokuthenga imikhiqizo ngenxa yabo. Baphinde babheke izinto ezibanika umuzwa othile futhi zinikeze ubuhle obungaboniswa ezithombeni nakumavidiyo - ikakhulukazi ngesikhathi semicimbi ye-unboxing.
Akuyona imfihlo ukuthi ukwakheka kokupakisha kungathinta izinqumo zokuthenga zabathengi, futhi abathengi ngokwabo bayazi ukuthi ukupakisha kubalulekile. Abacwaningi abavela ethimbeni le-Quad's Package InSight basebenzise ukulandelela kwamehlo kanye nempendulo yekhwalithi yomthengi ukuze baphenye ukuthi ukupakisha kukuthinta kanjani ukuziphatha kokuthenga. Idatha evela kulezi zifundo ibonisa ukuhlobana okuqinile phakathi kwedizayini yokupakisha nezinqumo zokuthenga. Eqinisweni, nakuba u-60% wabahlanganyeli ocwaningweni lukabhiya we-Package InSight luka-2022 babike ukuthi ukupakisha kube nomthelela omuhle ezinqumweni zabo zokuthenga, idatha yokulandelela iso iqinisekisa ukuthi ukupakishwa kungaba nomthelela omkhulu ezinqumweni zokuquleka.
Ngokwazisa ithonya elinamandla lokupakisha nokukhangisa ngemikhiqizo ngendlela enikeza ukuzizwisa okuzuzisayo nokukhuthazayo, amabhrendi angadlulisa umoya wokunethezeka ngaphandle kwamathegi amanani abizayo futhi ahehe abathengi abasha 'abanomoya wokungenisa izihambi'.
Idizayini yokupakisha ewubukhazikhazi kanye nokudluliswa kolwazi
Ingenza umkhiqizo wakho uzizwe ukhethekile
Ukuze uthathwe njengento ejabulisayo, umkhiqizo wakho kufanele ube nokubukeka okulungile. Imikhiqizo ingasebenzisa idizayini yokupakisha kanye nokusatshalaliswa kolwazi ukuze yenzele abathengi izinto abangasoze bazikhohlwa zokuthenga, bazizwe beyintokozo ewubukhazikhazi.
Ezinye izindlela zokufeza lo mgomo ngokupakisha zihlanganisa:
Shiya umbono omuhle wokuqala kubantu
Ukupakishwa okuhle kungashiya umbono omuhle kubantu. Lokhu okuvelayo kokuqala kungase kuhlanganise izakhiwo ezihlukile; Iphalethi yombala ebukekayo; Uphawu lomuntu ngamunye, umfanekiso, noma isitayela sesithombe esivusa inkanuko; Noma i-velvet njenge-tactile substrate. Lezi yizibonelo zezinto ezingasetshenziswa ukwenza umkhiqizo uhehe kakhulu kubathengi.
Vele eshalofini
Idizayini efanele yokupakisha ingasiza imikhiqizo igqame emashalofini. Ukuba nokubukeka okunethezeka nomuzwa, okubhangqwe nezinto ezifanele kanye nephalethi yombala ekhangayo, kungase kube isici esinqumayo sabathengi lapho benza izinqumo phakathi kwemikhiqizo eqhudelanayo. Ukusebenzisa izigqoko ezicwebezelayo zekhwalithi ephezulu noma izinto ze-satin zezimonyo noma amaswidi angcolile, futhi ngokunokwenzeka nokuphendukela emibaleni edumile yePantone njengombala waminyaka yonke wePeach fuzz, kungenza umehluko phakathi kokuzijabulisa nezinto ezijwayelekile.
Nyusa ulwazi olunembile
Ukudluliswa kolwazi kuyithuluzi elibalulekile lemikhiqizo yokudlulisa umuzwa wokunethezeka. Ulimi lokupakishwa komkhiqizo kufanele luvuse imizwa yentokozo, ukupha, ukubungaza, nokuphumula kubathengi. Lokhu kuzoyenga abathengi ukuthi babheke umkhiqizo njengento ejabulisayo futhi bavame ukuwuthenga ngenjongo yokuzizuzisa.
Nikeza abathengi ngolwazi olujulile
Amabhrendi angaheha ukunaka kwabathengi ngokumiswa komkhiqizo okusebenzayo, ngaleyo ndlela abalethe ulwazi abangasoze balibaleka ngempela. Iphakheji enemibala egqamile, umumo oyingqayizivele, namakhodi e-interactive intelligent quick response (QR) angaletha abathengi ekuzizwiseni kokuthenga okujulile. Ngokuheha ukunaka kwabathengi, amabhrendi angaheha abathengi abavamile ukuthi bathenge imikhiqizo njengokufika kwabo kwakamuva.
Ngo-2024, amabhrendi adinga ukusebenzisa ngokugcwele isifiso sabathengi sezimpahla ezincane zikanokusho. Ochwepheshe bezimboni babikezela ukuthi inkambiso “yokungenisa izihambi” izoqhubeka nokudlondlobala unyaka wonke. Ukuze kusetshenziswe ngempumelelo le threndi ibe yisu lokumaketha lomkhiqizo, izinkampani kufanele zikhumbule ukusebenzisa amathuluzi ezinawo futhi zidedele ubuhlakani bazo ukuze zigqame. Ngokubeka ngendlela efanele, idizayini yokupakisha, kanye nokusatshalaliswa kolwazi, imikhiqizo ingavusa imizwa futhi ithuthukise imikhiqizo ukuze ihlanganise ubunikazi “bokudla okulula” okuncane.
Isikhathi sokuthumela: Sep-13-2024
